We Are Hiring Performance Marketing Specialist In Ahmedabad

Job Description:

We Are Hiring Performance Marketing Specialist In Ahmedabad.

Designation:

Performance Marketing Specialist

Location: Ahmedabad
Department: Marketing
Reports To: Marketing Manager / Head of Marketing
Experience: 3–5 Years (preferably in B2B digital marketing)
Employment Type: Full-Time
Industry: Industrial Equipment / Manufacturing
(Only Male Can Apply)

Key Responsibilities:

• Design, implement, and optimize high-performance marketing campaigns across platforms including Google Ads, LinkedIn, Facebook, Instagram, and other relevant B2B channels.

• Manage and allocate paid advertising budgets effectively to ensure maximum ROI and lead generation.

• Develop and maintain comprehensive tracking and attribution systems to monitor campaign performance across channels.

• Build and refine audience targeting strategies based on industry, company size, job title, and other relevant B2B segmentation criteria.

• Collaborate with the content and design teams to create impactful ad creatives and conversion-optimized landing pages.

• Conduct A/B testing on ad copy, visuals, landing pages, and call-to-action (CTA) elements to improve performance continuously.

• Generate detailed campaign performance reports and provide actionable insights for internal stakeholders.

• Identify and explore emerging digital marketing opportunities tailored to the industrial manufacturing sector.

• Stay updated with the latest digital marketing trends, algorithm changes, and best practices in B2B lead generation.

• Partner with the sales team to evaluate lead quality and refine targeting strategies based on real-time feedback.

• Ensure alignment between performance marketing activities and broader marketing strategies and brand messaging.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

• 3+ years of experience in performance marketing, particularly in B2B or industrial sectors.

• Proficient in Google Ads, LinkedIn Campaign Manager, Facebook Business Manager, and other digital ad platforms.

• Strong analytical skills and experience with tools such as Google Analytics, HubSpot, or similar CRM/marketing platforms.

• Excellent understanding of conversion rate optimization (CRO), lead scoring, and campaign attribution models.

• Ability to manage multiple campaigns and priorities in a fast-paced environment.

• Strong communication and cross-functional collaboration skills.